SEO 101 How to Make Your Podcast Rank Higher With Harry Evans

[Excerpt] Harry: If you are trying to do a podcast for the sole reason of making money or acquiring new customers, it’s just going to become another laborious activity. So only do it if you’re going to really enjoy talking about whatever it is that you’re talking about.

[00:00:34] Nemanja: Welcome to the Nootka Sound Podcast, I’m your host Nemanja Koljaja, a professional Sound Engineer, Audio Editor and Podcast Producer and a CEO and Founder of Nootka Sound, a professional podcast production facility. Today we are here with Harry Evans, one of two hosts for The Big Time Marketing Podcast, where they go over digital marketing news, opinions and discussions from the world of search, and cover everything from SEO to Digital PR.

It’s awesome to have you here Harry, welcome to the show!

[00:01:04] Harry: Hi, thank you very much for having me, I’m looking forward to this.

[00:01:08] Nemanja: Yeah, totally. Can you tell me more about the Big Time Marketing podcast? What is it about and how you got started?

[00:01:14] Harry: Yeah, sure. So I think you actually covered it quite well in terms of a summary. So it might make more sense to give a bit of a background in terms of Aira and how we started the podcast first of all. So I’m a digital team leader at a company called Aira who are a full scaled digital marketing agency based in the UK. And what that covers is like you said, anything from search. So SEO, PPC all the way through to content and PR and link building and myself and a cohost, Dan got together one day and we just started talking about how more and more people are listening to podcasts and there are more and more marketing podcasts coming about. And I guess before there might be a bit of a gap in the market to have something that gives actionable advice, not just kind of case studies, but it also says, why don’t you try this? Or we are at Aira with our vast array of clients have had really good success doing a specific piece of SEO activity. For example, why don’t you try that and then report back. So we kind of started it for two reasons, one to just talk about something that we’re really passionate about. So Dan myself, and pretty much everybody at Aira, the reason we work at Aira cause we’re really passionate about what we do. So it’s a good opportunity to see, just to get together once a week, once a month, whatever it may be and just talk about something that we really enjoy. But secondly, you know, it is a great piece of marketing material for us as well. We can put that out on Aira’s social channels or our individual social channels. Some of the people at Aira, have quite big followings and that means we can get out to not just people within our industry. So other SEOs or other people, like in paid media, but also potential clients, you know, it might be that maybe the director of a small company down the road follows me on Twitter. They hear the podcast, hear something that we’re talking about that and think actually, yeah, I’d like some help with this and then get in contact with us. So I guess there’s multiple reasons why we started the podcast, but hopefully that gives a bit of an overview.

[00:03:07] Nemanja: Yeah, of course. And did you have a specific goal behind starting the show?

[00:03:11] Harry: So that is a great question. I think the goal that maybe myself and Dan had was probably a bit different to the goal of our bosses at Aira, to be honest. So Dan and I wrote down on a piece of paper, but we just want to get one person listen. That is all we wanted. That would have been success to us if one person there wasn’t a friend, family, or colleague listens to the podcast and that was success. For the bosses, I guess those funding the podcast at Aira, the goals and the KPIs were slightly different. So off the back of that, we sat down and we put some rough numbers together, you know, in six months time we would like X amount of lessons, for example. And then maybe in a year, when we look back, we might be able to say we actually obtained one client who listened to this podcast at some point in their journey to becoming an Aira client. So from Dan and I side, it was very much just have one person listen to something that we’re really passionate about, but from a business point of view, it was obviously let’s try and generate one customer from this podcast.

[00:04:05] Nemanja: Yeah, of course. And what I’m interested in hearing is the podcast intended for the employee base at Aira, or is it intended for the general public? And what do you think about this trend of companies starting a podcast intended for their employees?

[00:04:19] Harry: So I’d say the podcast is of benefit to Aira employees, but maybe not in the same way that some other companies do that. So one thing that goes on a lot in the digital marketing space is there are a lot of conferences. And then, one of the reasons we actually started working with you is we’d recorded our first episode to promote a big conference that we were going to be holding ourselves called MK Go. And we just wanted to promote that, but there’s a ton of different kind of public speaking events that go on within our industry. And one thing that we’re really passionate about Aira and something I encourage my team to do at Aira is, you know, do some of these public speaking gigs, but it can be a bit daunting. You know, so go and speak in front of a hundred, 200, 400 people, especially if you haven’t done it before, or maybe you’re a more junior employee of Aira. So the podcast is a great opportunity for people within Aira to essentially public speaking, but without the pressure of being in a room of a couple of hundred people, right. It’s just myself, Dan and them in a room talking about something they know really well. So that’s the benefit for Aira for sure, is not so much the content that we produce they can then listen to and gain knowledge on because to be honest, the stuff that we’re talking about is very rarely groundbreaking. I mean, I did one interview last week, so it was probably the most cutting edge that we’ve done. But most of the time it’s just insights into different ways of doing SEO or a different way of doing PPC. So most of the people at Aira, would be familiar with those concepts, but we see the benefit in them having the ability to kind of practice their public speaking.

[00:05:48] Nemanja: Yeah. I see. The interesting thing about the podcast is that the show has two hosts, you and Dan, and when it comes to the workflow of preparing for an episode, does having a cohost help make things easier or does it make it harder in terms of logistics and everything?

[00:06:04] Harry: Okay, so that is a great question. I think there are, again, two answers. So in terms of the logistics. A hundred percent it helps. So I think if it wasn’t for Dan to be perfectly honest, I don’t think the Big Time Marketing podcast would have ever got off the ground. So to give a bit of context. So I’m the team lead and then Dan works within my team. So on a day to day basis, Dan’s very much in the work doing a lot of the SEO activity. And I spend most of my time in meetings. So. If it wasn’t for Dan, we wouldn’t have got a lot of the background work done in terms of sourcing the equipment, deciding what tool you’re going to use to record, we’re going to use Zencastr or  were we going to use something else.

[00:06:40] Nemanja: Yeah.

[00:06:40] Harry: Where are we going to find an editor? That kind of thing. And to be honest, without Dan, that wouldn’t have happened. So that 100% helps. However, what I would say is the actual logistics of doing the recording are a bit more of a challenge when there are two hosts. In person, it works well. So if it was myself, Dan and a guest in a room, It works quite well. But obviously with the Coronavirus situation at the minute, all of our interviews are being recorded remotely. And it is a bit more of a challenge because you run into the risk of people talking over each other. It’s very difficult to gauge where Dan is going to go versus where I want to go with the conversation when we’re not in the same room. So, yes, it definitely presents a challenge. And one thing that last week actually Dan and I was discussing is maybe we do the background work together. So we find, who we want to interview, we reach out to them, get that booked in. But then we take it in turns to actually do the interview. So one episode, it would be myself. one episode would be Dan, taking turns just to make the recording process that bit easier.

[00:07:38] Nemanja: Interesting. Speaking of which, can you walk me through your process of preparing for an episode?

[00:07:43] Harry: Yeah, sure. So Dan I, and everyone at Aira are very passionate about what we do. So most of the time, we don’t need to spend masses of time doing the background research on a particular subject area. That piece we’ve got very much down. What we normally do is we will sit down at the start of the month, maybe start of the quarter. We tend to break it into three months, sprint, sit down and say, well, what do we want to talk about? Or what can we see is scheduled in? And say, for example, We knew that in May there was gonna be an algorithm update to Google. So we knew that in May, we needed to talk to somebody who works in search optimization. We had break out down into almost like a content calendar and say, this week, we’re going to be talking about this subject. Then the following week, we’ll be talking about a different subject and then we will go, okay, well, here is well known within the industry who would want to talk about that and equally, who do we think that we even know or is easily accessible? So the great thing about our industry is pretty much everybody is on Twitter, so we can go, okay, we want to talk to this person. We’ll just send them a tweet or if we don’t send them a tweet, maybe one of the cofounders of Aira will, so obviously they’re voice might carry a bit more weight. We’ll then book them in. And in the run up to the recording itself, we tend to send them a rough outline, not really script, but just, we want to break the interview down into15 minutes segments. In segment one, we will talk about kind of your background. Then we’ll talk about the reason you’re here. So that particular subject area, anything else that you’re passionate about? And then finally, we’ll just wrap up with maybe a quick fire Q&A or something like that. So the process is probably a bit more laid back than some people, but I think just the nature of our industry, you know, we’re the kind of people we rock up to the office, in shorts and T-shirts and stuff like that. So we are a bit more relaxed, but the process is fairly straightforward.

[00:09:29] Nemanja: Yeah, but I really think that’s like the great way to organize things. And it does sound really easy when you say it like that. Usually like people take a lot of effort to organize their schedule and yeah, it really does sound easy when you say it like that.

[00:09:46] Harry: Yeah. Okay. Yeah, I think that’s fair as well. I definitely simplified some of that process, but to be honest, it is quite close to that the, you are right in what you said there though, the biggest difficulty is working around people’s schedules, especially the first couple of guests that we had on the podcast were based…. So like  we’re based in the UK, but they were based in the US or Canada. So there was also a time difference there. So I think the first one that we recorded, Dan did it from his home. I did it from the office and our guest was in the U S but I’m pretty sure we didn’t record it until kind of like nine o’clock in the evening or something like that to work around them. That’s very much, as the host that’s what you have to do. Right. You have to be very flexible around the interviee schedule. So that’s definitely something that I would highlight for anybody looking to get into this.

[00:10:28] Nemanja: Yeah, totally. It’s been a couple of months since you’ve started the podcast. Can you tell me what has been the effect of it and how has it affected Aira as a brand.

[00:10:38] Harry: So from a personal perspective, it’s definitely increased my personal brand within both Aira and within the industry as a whole. So I found that I gained many more Twitter followers and more connections on LinkedIn and stuff like that, which is really helpful for one, obviously, if I need to promote myself, but also to promote the other great work that people within Aira are doing. That’s really interesting. We’ve also found like I don’t know, we haven’t done a huge amount of podcasts, especially we had a bit of a hiatus while we tried to figure out the business’s plan for coronavirus and stuff like that. But we have found that the more we do, we get that momentum and it’s easier to book guests and it’s also easier to turn them around. So at the start we may have given ourselves a month in the run up to the first interview. Whereas now, if I wanted to interview someone tomorrow, I could probably drop them a text and say, Hey, should we chat tomorrow? And I’d feel comfortable doing that. The effect it’s had on Aira has been an interesting one. So one thing that we preach and preach and practice and practice in our industry is being able to track and measure as much as possible. So out of the box, you know, a lot of the tools,  like we use Transistor to distribute our podcasts that will give us analytics on who’s listening, how long they’re listening for, what platforms that they’re listening on. But, we have tied that in with a CRM system called HubSpot and it allows us to, if they interact with the podcast on our website, We can get a rough idea of who they are, especially if they give us their email address, say they subscribe to our newsletter or something like that. We can start to see how many clients or potential clients have listened to the podcast. And since we’ve been going, we’ve had a handful of potential clients listen to the podcast. So people that we’ve even been pitching to you or have listened to the podcast and then maybe asked us to pitch for something which has been really good. And we’ve also had, I’ve had personally, some really good feedback from existing clients. So the benefits at Aira has been twofold. One in new business generation. There’s definitely been opportunities that have been generated, but also for existing clients, it’s really reaffirm that belief that we are at the leading edge of what we do. You know, there’s not a huge amount of people doing podcasts in our industry. I mean, don’t get me wrong. What the rock. A good number of them, but not everybody’s doing them. So it’s something that they can lean on and say to their colleagues or their friends, or other business owners Hey, the agency I work with, have a podcast or they do this. So that’s been really positive.

[00:13:00] Nemanja: And a quick question popped into my head, I’m going to go off script, so bear with me for you as a team leader, how hard was it to organize all of your manpower? Now, in the times of the Coronavirus, I’m guessing you were put into position where everybody from the office is actually working from home. So how did you approach that?

[00:13:21] Harry: So that’s a really interesting story, actually. So we outgrew our old office and we actually moved into a new office in November. So we only had four months in the office before we had to all go remote. So we haven’t had a huge amount of time to spend in the office, which I know the co-founders, Dan and obviously pretty much everybody at Aira is disappointed with, but we were lucky in the sense that The industry we work in to surviving at by, all we need really is a laptop and the internet, if we have wifi and a laptop we can do pretty much whatever we need to do, anywhere in the world. So that process wasn’t too difficult in comparison to some organizations combined with like, Matt and Patty,the people that run the company, some of the best people, but I’ve ever met. And they were able to really transition that shift very well. And then the leadership team were able to do the same, and then that came down to my level, and then I was able to distribute out anything that we needed to do within my team. So the actual organization process hasn’t been too bad. But what I would say just on that is probably the biggest transition was the mental side of things. So everyone at Aira is quite social. They like to be in the office. They like to bounce ideas off one another. You know, we like to be next to each other. And suddenly we haven’t been next to each other for six, seven months or something crazy like that now. So from the mental side, I think it’s always taken from a mental perspective. It’s probably more difficult than the toll it took from an organization and productivity perspective, but again, people have adapted pretty well and everyone in my team is as up to speed now and really engaged with remote working and like all the stories that you hear on Twitter. And you’ve probably heard from other interviews that you’ve done is a portion of my team would happily never go back to the office right now, and then the other half would very much like to be in the office. So I think in the long run, it might change the way that we work.

[00:15:09] Nemanja: Yeah.

[00:15:10] Harry: But the process in comparison to some organizations really hasn’t been bad. Like I certainly can’t complain.

[00:15:16] Nemanja: Okay and  what I’m interesting hearing is when creating the episode names for a show, any show, what is the best way to approach it in terms of the SEO?

[00:15:27] Harry: So, and to be honest, we don’t spend too much time looking at the naming conventions from an SEO perspective. If you’re looking to increase your rankings in search for a podcast, optimizing each podcast name, for example, each episode name, definitely isn’t the way to go about that. But what we did do and what we’re very lucky we’ve really is, like I said, in our industry, people are very big on public speaking and all the people that we’ve interviewed so far are public speakers. And one of the things that you do when you speak at an event is you have to give your talk a title, right? So most of the times they will come to us and say, well, I want to talk about this particular subject. I’ve actually already done a talk on it at the talk with titled this. And then we can just use that as our podcast episode name, which is great. Or what we’ll do is we won’t give it a name until after we’ve recorded. See if there’s an interesting sound bite and then use that. So to give you an idea of one, done recently. So the last episode that we did, the guy that joined us, Stuart, I know him really well and we didn’t put anything together until after we’d spoken and during the chat, he said something that was really interesting. It was, we were talking about experimentation on the internet and he said, we are the test subjects and experimentation is everywhere. And that is a great sound bite. So all we had to do really was bang that into the title, job done. So to answer your question real quickly. I’ll touch on it. And this is a very simplified version, but if you do want your podcast to start ranking, you have two options really. One is you need to make sure that your podcast page on your website is optimized for search and is optimized for the subject areas that you’re talking about. That’s where the benefit from an organic perspective is going to come from. If you then want to start appearing in like the top 100 business podcasts on Spotify and stuff like that. That is very much down to volumes of listeners and also reviews. So pitch reviews as much as possible if you’re looking for growth there. And like you said, if you’re looking for growth on your website, really focus on optimizing the landing page of the entire podcast series rather than an individual episode.

[00:17:27] Nemanja: Interesting. Would you say, is it the same for the episode descriptions? Is it worth spending time to actually jot down all the keywords and everything like that?

[00:17:38] Harry: So that is really interesting. So we have a subset of keywords that we kind of use for every episode. So we can pretty much be certain that every episode that we record for the Big Time Marketing podcast is gonna cover kind of one of, let’s say eight subject areas, right? So in each episode of like in Transistor, where you can list the keywords, we just have a default set that we put in for everyone. We don’t change it on an episode basis. We also don’t spend too much time optimizing the descriptions and stuff like that. But again, that could be because we’re in the fortunate position that Aira as a brand and Dan as a brand have relatively good reach. So I think, you know, in most cases, all of our platforms probably have over a thousand social followers. Then we have people within Aira that are probably upwards of 10 to 14,000 followers on Twitter and stuff like that. So we have a really good way of doing organic outreach without people having to find us. If you’re in an industry where, you know, you don’t have too much of a following, then I could see the benefit of maybe trying to optimize each podcast episode, just to get as much traction as possible. We are just in the fortunate position that we don’t have to do that.

[00:18:45] Nemanja: Okay. And you’ve already touched upon this, but what are some specific things you can do to make sure your podcast ranks better organically?

[00:18:54] Harry: So, yeah, like I said, I can do a quick summary there. There is definitely focused on reviews. I think that’s probably the same across the board. Anything that you’ll… Although you’re not actively trying to sell a podcast. That’s essentially what you’re doing. Right. You’re trying to sell your episode to someone and then they buy it with with their time. So each Big Time Marketing podcast episode is between 30 and 40 minutes long. So someone has to dedicate probably a lunch break or a commute to listen to that in full. So we need to sell that to them. And if you’re trying to sell something the best way to do that, you know, restaurants do it, eCommerce websites do it, is reviews. So generate as many reviews as possible. Organically the best way to do that is I just ask people, find, people are listening to it, ask the people that are following you on Twitter. Hey, please, can you leave a review? This will really help people buy from people. So asking them to do that will definitely help. From a pure organic search perspective. So trying to pay higher incerpts for now on Google for specific terms, you need to optimize your landing page. So if you don’t have a page specifically dedicated to your podcast on your website, get one, that is tip number one. And then once you have that makes sure you optimize that. And what I mean is like you referenced, make sure that you are talking on that page about the topics that you’re going to be discussing  in the podcast, you know, there’s no point. It’s like Aira in a real basic format. So say we’re trying to talk to someone about Google ads, or we know that we’re going to talk about Google ads. I don’t want to talk about Facebook ads. If we hadn’t mentioned that anywhere on our website or on that specific landing page, we’re never going to rank for those specific terms. So make sure you are talking about the topics that will be covered in your podcast.

[00:20:33] Nemanja: Okay. And do you guys promote the show in any way?

[00:20:36] Harry: So we don’t do any paid promotion. Everything that we do is organic in the run up to, like I said, we first started working with you to talk about, you know, really pushing an episode ahead of our own event, which was going to take place… that has been pushed back. So the plan is that when we go to run that again, we will maybe do some paid promotion just to increase the leverage that we have before that event. But the only real promotion that we do at the minute is purely organic via LinkedIn and via Twitter, they’re the two most powerful channels for us, but that’s obviously, you know, because we are working within a B to B or business to business arena. So you’re going to find those people on Twitter or you’re going to find those people on LinkedIn. If you’re more consumer focused or you have a podcast that is, you know, if you’re talking about soccer, for example, you want a soccer podcast then Facebook is going to be a great channel for you to promote that as well. And it’s just knowing where again your customers or your listeners are going to be. So all the promotion that we do is organic.

[00:21:35] Nemanja: Okay And can you tell me how hard is it to find guests for you guys? How do you go about doing that?

[00:21:42] Harry: Yeah again. So we’re in the lucky position that between everybody at Aira, we will hopefully know someone that’s going to be able to talk about specific area and in most of the time, those relationships have gone from an acquaintance to a colleague and then to friends. So I know you said the people that we’re speaking to are friends of someone at Aira, So we’ve had some really big guests on the show. So for example, we spoke to Rand Fishkin, who is the founder of a company called Sparktoro and anybody that works in our industry will know him as the guy that founded Moz. So he’s very big in the industry, but he’s friends with the co-founder of Aira. So that was quite a nice one to be able to get on. And then the most recent one, for example, that I spoke to you was a good friend of mine that I’d worked with in the past. So we don’t find it too difficult to book guests, but that is just because, like I said, we are quite well connected within the industry. So if I was trying to start a podcast about soccer, I might find it a bit more difficult to find people that want to come on and talk to me.

[00:22:41] Nemanja: Yeah, totally. How hard was it for you to set up the whole thing. Like everything from the recording equipment to the actual distribution across streaming platforms?

[00:22:50] Harry: So I would say harder than the internet makes out. So obviously the podcast boom has been happening for a couple of years now, but it’s growing pretty much every day. The people listening to podcasts, people are promoting and actively presenting podcasts is growing all the time. And. You can Google, you know, how to start a podcast and a list, a five step process will come out. That’s really easy. I’ll just do that. And that absolutely wasn’t the case. So we started off basically by finding, I think if you Google, how to start a podcast, one of the first pieces that comes up i. A list of the equipment that you will need. We basically purchased every piece of equipment on that list with no idea how to use any of it. So, you know, we ended up with a couple of microphones, some sound defenders, all that kind of stuff, and absolutely no idea how to use any of it. So Dan and I were like, we did a test recording for example, and we didn’t have to set up the microphones. And it just sounded like both of us were sat in boxes, in different rooms, trying to shout at each other, it really wasn’t very good. So there was a learning there, so in terms of using the equipment, that was a huge learning curve. And we have to spend a lot of time on YouTube doing our research. And also with you, working with you, you helped us very much in terms of understanding how to best set up the equipment, which was really useful. I don’t think without that human to human interaction, we wouldn’t have got, as far as we were able to get same goes for the recording equipment itself in terms of software. So we use Zencastr to do our recordings. I find that is a really good piece of equipment, but that was again, trial and error. I think we went through four or five different services before we ended up there. And then, like I said, we use transistor for our distribution, and that was just through a referral of someone that Dan knows that has a podcast. So the process was by no means straightforward. There was a lot of trial and error and I mean, we’re still learning every time. So we’ve had episodes where we’ve recorded it in different rooms in the office and the sound quality hasn’t been very good. Or you know like before we recorded our first episode, I think it was literally like two or three minutes before my microphone just stopped working. And I had to use just like the computer audio on my Mac, which was a bit of a shambles. So. Yeah. A lot of the staff see if it works, if it doesn’t work, try again. But yeah, we’re learning all the time.

[00:25:08] Nemanja: Interesting. Are there any resources you can recommend to people who are starting out?

[00:25:13] Harry: I’d say YouTube is a huge one. There’s pretty much every piece of information you need will be on YouTube and it’ll help you out. So we spent a lot of time, you know, like just type in the serial numbers of all microphones and then finding videos on how to set them up or how to troubleshoot them if they weren’t working correctly. So, YouTube is huge. And though you can’t really put a price on having someone who knows what they’re doing, helping you out as well. You know, like, yes you charge, for example, you charge us a certain fee to edit the podcast. But the added value that you bring of being able to help us with any audio setups or issues that we have with on that side of things are invaluable. So if you don’t know, somebody paying someone to help you do the more technical side of things is massive. You know, it means that you provide something that’s more professional that people will actually wants to listen to it, but also the time saving is huge. Like if Dan or I tried to edit the podcast, we’d probably still be on episode one because we don’t know what we’re doing. Yeah. So pulling on, yeah, pulling on people that know what they’re doing is usually powerful.

[00:26:09] Nemanja: Yeah, totally. I mean, the sound production really is technical and I’ve spent a decade now mastering the craft and yeah, I mean, you can do it by yourself. I’m not going to say you can’t do it, you can do it and you have to spend a lot of time actually studying it, and trying it out.And it’s a steep learning curve. But once you get it, it’s kind of easy, I think. Okay, and do you have any advice for people who are starting out.

[00:26:37] Harry: I think my biggest piece of advice would just be, it’s pretty cheesy, is to just stick with it. We recorded a couple of test episodes just between Dan and myself. They were terrible. They had never seen the light of day. You know, we could have listened back to the first and gone absolutely not. This is terrible. Let’s just stop, let’s quit while we’re ahead. I think so that’s the first one is just keep going. Like each episodes gets better over time. If you’re not used to it, like hearing your own voice back is super weird. So again, just sticking with it and you get used to overtime. So like I personally couldn’t really listen to the first episode cause I hated the sound of my own voice. Whereas now I can listen to them all the way through and have no problems. So perseverance and just sticking with it is definitely the biggest piece of advice I can give.

[00:27:20] Nemanja: Yeah. That’s totally true. And what are some of the podcasts you listen to in your spare time?

[00:27:25] Harry: Oh, great question. I listened to loads of different podcasts. So I like to be able to switch off when I need a commuting from the office when that was a thing or when I’m at the gym and stuff like that. So I listened to a lot of sports based podcasts and honestly, being from the UK, a lot of those from the BBC. So this one’s about Formula One or this one’s about the football or soccer, those kinds of things. I love some of the more well-named podcasts as well, like this American life, or there’s a really big one in the UK called My Dad Wrote a Porno. That’s really good. So yeah, I listen to pretty much everything from, you know, the industries that we’re in, to comedy, to sport. Era is massive.

[00:27:59] Nemanja: Okay. Any last words you’d like to share with us?

[00:28:01] Harry: I think the biggest thing that I could say is that as time goes on, the more I enjoy doing these podcasts. So if people are thinking of doing them, I think just making sure that you’re doing them for the right reasons. You know, I said earlier that the reason. Dan and I did that was because we just wanted an opportunity to be able to take an hour from our week and just talk about something that we’ve really love. And then if only one person listens to it, then that was success for us. If you are trying to do a podcast for the sole reason of making money or acquiring new customers, it’s just going to become another laborious activity. So only do it if you’re going to really enjoy talking about whatever it is that you’re talking about.

[00:28:41] Nemanja: Yeah, totally. And I mean, to me, it’s kind of quite obvious when somebody starts a podcast from, I don’t know, financial reasons. And then when somebody starts a podcast because they really enjoy what they do. I think there’s a big difference there. And you can tell, you know.

[00:28:56] Harry: Yeah, I just don’t know actually, I think when we first started working together, you messaged me, when you’re saying, do you understand this is going to be a lot of work. I want to make sure that Dan and yourself have the time to dedicate to that. And then we were a bit like, yeah, yeah, of course. Just like half an hour how hard can it be, and that definitely isn’t the case. Like I said, we really enjoyed doing it, so it was great.

[00:29:16] Nemanja: Totally. Okay. Where can our listeners reach you and check out your show?

[00:29:21] Harry: So you can reach the podcast. So it’s called the Big Time Marketing podcast. If you just go to Aira.net/thebigtimemarketingpodcast and Aira is spelled A I R A. And obviously if you just search Harry Evans on LinkedIn, I think I’m the first one that comes in. If anybody had any just general questions about starting a podcast, I’d be happy to help.

[00:29:40] Nemanja: Awesome. Well, thank you so much for taking the time to do this. It’s been a pleasure talking to you.

[00:29:45] Harry: No worries. Thank you very much for having me. It’s been a great half hour as well.

[00:29:53] Nemanja: That’s it!

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